Product differentiation provides a means for the craft brewer to be an innovator in the market place.
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Customer Convenience
Sunday, June 18, 2006
Customers find more convenience with cans as they are lighter, easier to handle, transport and simple to recycle.
Lightweight
Sunday, June 18, 2006
Cans are lightweight. It takes 3 pounds of aluminum cans to deliver 1000 ounces of beer versus 27 pounds of glass to deliver the same amount
Reduced Cost
Sunday, June 18, 2006
Cans are cheaper to produce. Cost is reduced as there are no labels or neck labels to buy and install. Inventory is easier to stack and takes less room. Freight expense to ship finished product to market is less then bottles as well.
Environmentally Friendly
Sunday, June 18, 2006
Cans are more environmentally friendly as they are lighter and easier to recycle than bottles (51% of aluminum cans are recycled versus 22% of glass bottles). This means less energy is consumed to recycle cans versus recycling and cleaning glass.
Increased Sales
Sunday, June 18, 2006
Cans have higher sales with access to markets that restrict glass packaging (ie. golf courses, marinas, airlines, beaches, hiking, outdoor events, etc.)
Increased Quality
Sunday, June 18, 2006
Increased quality with lower oxygen levels and no light exposure. Canned micro brew wins Gold medals!
Increased Self Visibility
Sunday, June 18, 2006
Cans have increased shelf visibility with more selling/advertising space when compared to a bottles. Cans fetch eye level retail real estate because of their lower breakage risk compared to glass.
Reduced Labor
Sunday, June 18, 2006
Cans are less labor intensive packaging method versus glass in six pack cartons.
Bottles Taste Better
Sunday, June 18, 2006
Canned beer doesn’t taste as good as bottled beer
Numerous blind tasting panels (where beer is poured into identical glasses out of site of the judges so judges don’t know what brand or what package the beer came from) have proven that beer from cans is indistinguishable from beer from any other package. Good beer from a can, just like good beer from a bottle, should be poured into your favorite pint glass so you can further appreciate the aroma, color and head.